Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing Texas Film and Media Studies Avi Santo 9780292772540 Books
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Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing Texas Film and Media Studies Avi Santo 9780292772540 Books
Tags : Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies) [Avi Santo] on Amazon.com. *FREE* shipping on qualifying offers. Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips,Avi Santo,Selling the Silver Bullet: The Lone Ranger and Transmedia Brand Licensing (Texas Film and Media Studies),University of Texas Press,0292772548,Branding (Marketing),Character merchandising,License agreements,License agreements.,Lone Ranger (Fictitious character),Lone Ranger (Fictitious character).,Product management,Product management.,Advertising & society,Performing Arts,Performing Arts Radio History & Criticism,Performing ArtsDance,Pop Arts Pop Culture,Radio - History & Criticism,TV & society
Selling the Silver Bullet The Lone Ranger and Transmedia Brand Licensing Texas Film and Media Studies Avi Santo 9780292772540 Books Reviews
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